An article by Barney Ronay from The Guardian Sports blog.
It seems brilliantly apt that the faceless US financial organisation that bought Derby County this week is called General Sports and Entertainment. This is, after all, a perfectly hedged description of Derby’s season so far. It’s as though some consumer standards commissar at the EU has decreed that what Derby are producing can no longer be called “football”. Like American cheese reclassified as “dairy-style yellow food product”, Derby’s efforts are more accurately described as “general sports entertainment”. It’s a soccer-effect product produced by footballer-inspired performers. Rumours that a name-change to Derby County Ball Game-Derived Activities Club is also in the offing remain, at this stage, no more than rumours.